An SEO specialist plays a crucial role in website design and development for every type of company in Jersey. Ideally, when a brand-new site is being built and a marketing strategy is being developed, SEO will be in sharp focus: sadly, that’s not always the case. And it shows.
How much have you spent on a new site design? It’s likely to be a significant amount, so why isn’t your page ranking on Google? Is your new site showing the same poor results as the old one? And if SEO focuses on content, then what does it have to do with website design?
I know how important SEO is – that’s why my sites are fast, efficient, and fully optimised to help drive traffic to your page.
What is SEO?
If you’re a digital marketing agency, then you won’t need this explained to you. But make no mistake – every business owner with an online presence should know what SEO is and why it’s so important.
Search engine optimisation (SEO) can be a few tweaks to your site or it can be a detailed, data-driven, marketing masterplan. To keep it simple, SEO is the process of driving quality traffic to your site through organic search engine results. Google is by far the most popular search engine, but there are other systems that are valuable too.
Think about it – when you’re looking for any new piece of information or data, what do you do? It’s highly likely that you search a term or a specific question in Google and surf the results until you find one that looks like it contains the information you need.
SEO matches search terms with relevant results. If you’re looking to drive traffic to your site, you need to be as high up the page as possible for search terms that are suited to your business.
In short, SEO will drive online browsers to your page.
Why Does SEO Matter?
Jersey’s a relatively small place, and many people (wrongly) assume that, due to its size, there’s a lack of business or industry. That’s not the case.
Head to Google quickly and search “digital marketing Jersey.” Now, 137,000,000 results won’t all be relevant, but have a read through the first page. They all seem pretty accurate, right? That’s because the quality of the SEO on these websites helped establish them in ranked order according to how well they match your search term.
One other thing – notice how many of them there are? Try another search term – you’ll find similar results.
That’s because there are more than 1,500 registered businesses in Jersey alone. It’s a saturated market – how is your business going to stand out in the crowd?
We’ll assume that you didn’t bother clicking on the second page of results. Only 1% of people do. Incredibly, the top three results get 75% of the traffic.
See what we’re getting at? You need to be as high in the search engine rankings as possible. That way, when people search for services and products that you offer, they’ll find their way to your site.
SEO in Website Design and Structure
So now you know that good SEO drives traffic to your page. Does that mean that social media marketing is a waste of time?
Of course not – the two should be used together to make the most of every opportunity and attract as many visitors as possible. How much time and money you spend between them is up to you and your marketing team.
I focus on the SEO of your new site, and there are so many unique ways to optimise your page in the development stage. The content is important – it needs to be rich, natural, and targeting appropriate keywords – but the actual structure of your page and its layout is crucial as well.
There are many tricks to this constantly-developing trade, and I can help you keep up-to-date with all of them. My sites make sure that, for whatever topic you’re focusing on, you’ll be able to clearly rank for priority keywords.
Please don’t hesitate to get in touch today and find out all about my aftercare and SEO services. It’s the difference between your new site struggling to attract visitors and a site that drives valuable business to your page in a crowded field.
